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Where To Buy Two Faced Cosmetics


Estee Lauder announced Monday that it would acquire tongue-and-cheek cosmetics brand Too Faced Cosmetics - known for its Better Than Sex mascara and themed eye shadow palettes ranging from "Peanut Butter and Jelly" to "Cat Eyes Purrrfection" - for $1.45 billion.




where to buy two faced cosmetics



California-based Too Faced was founded in 1998 by former Estee Lauder employees Jerrod Blandino and Jeremy Johnson. The two men, who are married to each other, decided to shake up the too-serious cosmetics industry by building a lighthearted and irreverent brand. Last year, the cofounders sold a majority stake to private equity firm General Atlantic in a deal that reportedly valued the company at $500 million. Now just a year later, it seems General Atlantic has nearly tripled the value of the company. The deal is expected to close before the end of the year.


About the brand: Too Faced Cosmetics was created in 1998 to celebrate beauty and provide high-performing cosmetics that are still full of fun. With their creative packaging and quality ingredients, Too Faced seeks to inspire all customers to embrace themselves and express their creativity with their products.


Too Faced is owned by a parent company that tests on animals. The parent company is Estée Lauder, and this is not a cruelty-free company. Estée Lauder states that they do tests on animals where required by law. This policy makes them a company that still tests on animals.


Too Faced is a serious makeup brand that knows how to have fun.With an exuberant approach to everything they do, using the finest, cutting edge ingredients to create innovative cruelty-free, colour-free colour cosmetics that women love to wear. Too Faced are unabashedly pink, pretty and feminine with a playful wink. They inspire confidence to experiment and encourage you to own your pretty.


Too Faced Cosmetics is a brand that invites and encourages women to be the best version of themselves that they can possibly be. Since its inception in 1998, Too Faced Cosmetics has earned a reputation for its commitment to empowering real women with the luxury of having the best quality cosmetics offered with a stylish and playful flair that brings a sense of positivity to the world. The brand allows everyday girls to achieve artistry looks with its educational, de-mystifying approach while still dominating fashion magazines, movies and television shows alike. With a growing roster of high quality products that capture the perfect blend of innovation, wearable and trendsetting shades, and beneficial ingredients, all within their eye-catching packaging, products such as Better Than Sex Mascara, Chocolate Bar Eye Shadow Collection, Melted Liquified Longwear Lipstick, and Born This Way Foundation, Too Faced resonates as an elegant, playful, and sophisticated cosmetics brand. www.toofaced.com


The Estée Lauder Companies Inc. (/ˈɛsteɪ ˈlɔːdər/ EST-ay LAW-dər; stylized as ESTĒE LAUDER) is an American multinational cosmetics company, a manufacturer and marketer of makeup, skincare, fragrance and hair care products, based in Midtown Manhattan, New York City. It is the second largest cosmetics company in the world after L'Oréal. The company owns a diverse portfolio of brands, including La Mer, Jo Malone London, Clinique and Tom Ford Beauty, among many more, distributed internationally through both digital commerce and retail channels.


The company began in 1946 when Estée Lauder and her husband Joseph began producing cosmetics in New York City. They first carried only four products: Cleansing Oil, Skin Lotion, Super Rich All-purpose Creme, and Creme Pack.[4] Two years later, in 1948 they established their first department store account with Saks Fifth Avenue in Manhattan.


Acquisitions and licensing continued in the 2000s as The Estée Lauder Companies bought a majority interest in Bumble and bumble, the trendy hair care salon, and completed its acquisition in 2006; an exclusive global licensing agreement was signed with fashion designer Michael Kors (2003). Designer Tom Ford begins a project with the company and later an agreement was signed with him (2005) to develop and distribute fragrances and cosmetics under the Tom Ford Beauty brand.[8]


In 2014, the company acquired two insider beauty brands, RODIN olio lusso, a skin care brand renowned for its "Luxury Face Oil," and Le Labo, a fragrance and sensory lifestyle brand. Later that year, the company also made its first investment in India by buying a minority stake in Forest Essentials, a luxury cosmetics company specializing in Ayurvedic products.[12] In 2015, the company acquired Editions de Parfums Frédéric Malle, a fragrance brand, and GLAMGLOW, a Hollywood skin care brand.[13]


In 2016, the company acquired Becca Cosmetics, their first color cosmetic group acquisition since Smashbox in 2010.[14] In November 2016, the company made its largest acquisition to date by acquiring California-based cosmetics company Too Faced for US$1.45 billion.[15]


The Estée Lauder Companies perform non-animal and human volunteer testing to assess product safety and efficacy. The Estée Lauder Companies product goes through animal testing where required by law by its country government. The Chinese government requires testing on animals for many cosmetic products.[36] This causes controversy for smaller brands that are "cruelty free" but were acquired by Estée Lauder.[37]


Over the summer of 2018, married cosmetics moguls Jerrod Blandino and Jeremy Johnson sold their glam 1930s Beverly Hills home and eventually went hunting for a substantial residential upgrade. The longtime business and life partners found what they were seeking in the form of a historic, ballers-only estate in prime Bel Air.


Too Faced was created in the '90s by Jerrod Blandino and Jeremy Johnson and has transformed from a niche cosmetics line into a globally recognized brand loved by industry professionals, bloggers, and makeup junkies (like myself!). Its products are not only outfitted in enticing packaging but also cruelty free. In an ode to the brand that upgraded my cheekbones for life, I've put together a list of its most coveted products that deserve a spot in your makeup bag. Scroll through to shop them all.


US-based cosmetics brand Too Faced has added NFC tags to 100,000 samples of its Maximum Plump lip gloss, enabling recipients to access a special landing page and register for a discount on future purchases by scanning the tag with their Apple or Android NFC smartphone.


So far, Too Faced hasn't confirmed a release date for the gingerbread-themed collection. The gingerbread-scented products are also not seen on the brand's website. At the time of writing, the Gingerbread Spice Eye-Shadow Palette is sold out on Nordstrom's website, where it retailed for $49, though it was available earlier in the day.


I see you have included the Dew You foundation as pregnancy safe, but I am wondering abut the dew you primer. Unfortunately the too faced website will not let me copy the ingredients but I have copied the link below. Thank you SO very much for all the help you provide!!!


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